Principles in Producing Quality Real Estate Images

Purpose

The primary purpose of real estate marketing photos is to present the features of the property in their most attractive and accurately represented manor.

Some of the means to this end involve application of the principles or methods outlined below.

Principles

1. PROFESSIONAL EQUIPMENT
2. WIDE ANGLE LENSES
3. SPECIAL FEATURES SHOWCASED
4. STAGING AND CLUTTER REMOVAL
5. FAVORABLE TIME OF DAY AND WEATHER
6. LIGHT AND BRIGHT RENDERING OF INTERIORS
7. BALANCED INTERIOR AND WINDOW EXPOSURES
8. HIGH DYNAMIC RANGE (HDR)
9. ALIGNMENT OF VERTICALS
10. COMPREHENSIVE POST PRODUCTION

 

Notes

1. PROFESSIONAL EQUIPMENT

. . . including off-camera strobes, DSLRs, and interchangeable lenses. Although point and shoot cameras are improving, high quality DSLRs offer many advantages such as superior depth of field control, advanced focusing, light metering, color cast settings, auto-bracketing, and better images through larger sensors.

2. WIDE ANGLE LENSES

. . . allow rooms to look larger. However, at a certain point wide angle can look “weird” or distorted to some people. What is too wide? A wide angle lens of 16-32mm effective focal length is generally recognized as ideal.

3. SPECIAL FEATURES SHOWCASED

Most fine homes have something unique and special: custom stained glass windows, a hot tub with a view, etc.
casseldesign:marketing:quality_real_estate_images

4. STAGING AND CLUTTER REMOVAL

. . . in order to minimize distractions. Trash cans and wrinkled pillows do not help to sell houses.

5. FAVORABLE TIME OF DAY AND WEATHER

You generally don’t want the sun shining through the windows into the interior. Or the exterior photographed looking into the sun.
Weather is a factor too. Cloudy or foggy days are best avoided. 6. LIGHT AND BRIGHT RENDERING OF INTERIORS
Light, bright interiors are accomplished with off-camera strobes bounced of walls or umbrellas.

7. BALANCED INTERIOR AND WINDOW EXPOSURES

Window brightness can be controlled with several methods, including strategic strobe settings and positioning, HDR, selection of time of day, window masking in Photoshop.

8. HIGH DYNAMIC RANGE (HDR)

Problem : The camera’s perception of the world is more limited than the human eye’s perception. This is because conventional photography has a limited brightness range that is inadequate to reproduce the full range of light intensities present in the natural scene. Detail and color are lost in unavoidably overexposed and underexposed areas. Solution : The implementation of HDR photography. HDR preserves the image details and color appearance important to appreciate the original scene content. This is accomplished through taking a sequence of images and carefully adjusting settings in specialized software.

9. ALIGNMENT OF VERTICALS

Converging verticals due to lens distortion, known as the keystone effect or tombstone effect, can make buildings or walls look like they are falling in on you. This can be corrected with special lenses or software.

10. COMPREHENSIVE POST PRODUCTION

The use of RAW images allow maximum digital darkroom manipulation. Other methods are color cast control or adjustments to white balance, noise removal, horizon straightening, selective area touchup, and hue, saturation, contrast adjustments.